zamani x Dubai it · دبي الأفعال

what will you Dubai?

Both colourways of the Dubai it wristband artwork: the Dubai coastline and street grid, black ground above and cream ground below

every wrist has a story.

Dubai it is a promise: we say what we do, and we do what we say. Somewhere in the city today, somebody finished the thing they said they would. The wall is where they say it out loud.

Put it on the wall See the wall

25.2048°N  55.2708°E

Do it. Then put it on the wall.

Dubai it is the campaign. Dubai’d it is the stamp on the story once you have earned it. You decide when that is, and that is the whole rule.

Do it

Whatever you said you would do. However long it takes, and however quietly you get it done.

Say it

Name it in one line, add the story behind it if you want to, and send it in.

On the wall

Once it’s cleared, your story stands with the city’s, online and wherever the wall is standing.

“We say what we do, and we do what we say.”

نقول ما نفعل ونفعل ما نقول

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai

the Dubai it wall.

share your moment. get your wristband. join the city.

Every activation gets its own wall, online and in the room

The wall is loading…

Say what you did.

Whatever you set out to do and finished, this is where it goes. Send it in and your story joins the wall, online and wherever the wall is standing.

The reversible Dubai it wristband, cream map side out and black map side within, with a woven zamani tag
Your chosen photo, ready to submit

Stories are reviewed before they appear, and by sending yours you’re happy for it to show on the wall online and on the wall in the room.

DUBAI’D IT.

Your story is in. Once the wall crew clears it, it goes up here and on the wall itself.